What’s in a Name?

0 comments / Posted on by Scott Zimmerman

What’s in a Name?

What’s in a Name you ask? EVERYTHING. Everything is in a name. It’s your own personal brand. It was given to you at birth. Short of your physical being, it has been with you since the beginning of time. It’s how people get your attention to communicate with you. It’s everything!

So why is it that after we meet someone many of us immediately forget the name of the person we are talking to? Are they not interesting? Are we talking to them because there is no one else to talk to? Are we just passing the time? How many people do you talk to where you don’t even find out their name? The guy on the elevator in the morning, the gal at the gym, the person serving your food at lunch? Asking someone their name is a huge leap of faith and the first step to making a connection.

For years we have all heard the same mantra – “It’s who you know, not what you know” that will get you the next opportunity. So why aren’t we taking the time to make sure we know more people? I’m not a math whiz by any stretch, but to bring more opportunities to your table, in theory, you just need to know more people. Beyond that it’s just getting lucky.

On almost all of our products on the site, we give the ability to make our products personal. This can be adding a name, adding a phrase, adding something meaningful to both you and the recipient of the item. If you are not sure what to put on there, always put their name. If I gave you something with my name on it, would you use it? Likely not, however, if I gave you something with your name on it, would you use it? Likely if it’s not total junk, you wouldn’t only use it, you would use it proudly daily.

This relates to corporate gifting as much as it relates to personal gifting. If you are thinking of having your logo printed on 1,000 tumblers to send to your clients, we can help with that, however, if you want them to actually use the cup, consider adding their name to it. Taking the time and perceived expense to put someone’s name on an item demonstrates that you are willing to go the extra mile. It will also help the person receiving the gift remember their name! Remember - It’s everything!

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